Pinterest notes that Gen Z and millennials are increasingly mixing bright colors with natural hair tones. Two-toned hairĪmid a hot hair care market, Pinterest predicts self-expression and an embrace of one's natural hair will dominate 2023. ( Catch up on Pinterest's 2022 beauty predictions.) 1. The report also found that Gen Z consumers are looking for more wholesome data ideas with searches for data picnics up 385%, aquariums up 235%, and 195% more people looked up bookstore date ideas compared to 2021.Įlsewhere, the report suggested rave culture will be making a comeback in 2023, burnt orange will be the color palette of the year and 2000 rom-com inspired fashion is having a moment.Pinterest has unearthed a range of beauty-centric trends emerging for 2023 by comparing by comparing search data between September 2020 to September 2022. In 2023, Pinterest predicts there will be a renewed love for train travel after spotting a 205% increase in searches for ‘train trip aesthetic’ and a 285% increase in ‘train travel quotes’ along with 105% more people looking up European interrail inspiration. Seaweed and other ocean-related vitamins have replaced acai as the new superfoods as 245% more millennials and Gen X’s searched for recipes for seaweed snacks, and 60% more looked up green algae and nori recipes.
In home décor searches for mushrooms were on the up with ‘fantasy mushroom art’ +170% and vintage mushroom searches +35%. Paper crafts are set to make a comeback in 2023 with searches for ‘how to make paper rings’ up a whopping 1725% followed by paper animals up 385% and origami instructions up 175%. In the beauty category, Pinterest users have been lusting after smaller makeover choices like micro French nails for which searches were up 235%, bob haircuts up 550% and micro bangs up 110%.
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