When we got the birds from Jaakko, things all started to come together. I was working on something that let you sling balls around, then I added some blocks for them to collide into. The bird launcher … ‘Players understood it immediately’ Photograph: PR Image Tuomo Lehtinen, programmer Shigeru Miyamoto, the designer of Super Mario Bros, was asked what game he wished he’d made – and he said Angry Birds. We shook our heads and thought: “This guy’s crazy.” Then we hit two billion.Įven now, I have a hard time understanding its success. Peter Vesterbacka, brought into Rovio as business development director, said his goal was to reach 100m sales. People were coming into the office and saying there’d been a million downloads. They gave us this tiny banner on the front page of the App Store – and suddenly the game went viral. Since the main character is red, I chose green – the complementary colour – for the pigs, who have stolen the birds’ eggs and are sheltering in the structures.Īngry Birds was out for three months before we got featured by Apple. Everything had to be super simple, so I picked a prime colour for each bird. We realised the game needed enemies, but the schedule was tight, so obviously I just drew an animal – a pig thing I’ve been drawing since I was 10, according to my mum.
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